Never Forget – People Buy Value

By Jimmy Krug – What makes people part with their hard earned money? The short answer is, anything they value. Not everyone values the same things of course. For example, I wouldn’t pay a few thousand dollars for a high-end watch. I just don’t place that kind of value on a watch anymore. Just about every device I use these days will show me the time and the date at a glance. For me, a watch is basically overkill. There are...